Lacoste NFTs Beyond Collectibles: UNDW3 Transforms into Web3 Loyalty Program

Summary: Lacoste's UNDW3 NFT collection, debuted in June 2022, enters a new dimension with a Web3 loyalty initiative. NFT holders, notably those with "Genesis Pass," can transform their tokens into UNDW3 Cards, granting access to an inventive digital domain. Active involvement on the platform yields rewards, enhancing card capabilities. This innovation echoes Lacoste's pursuit of an inclusive digital sphere and redefines NFTs from static collectibles to a vibrant engagement avenue, reflecting evolving brand-consumer connections in the digital era.

Expanding Interactive Horizons: Lacoste, the renowned French fashion brand, is venturing beyond conventional NFT applications with an innovative expansion of its UNDW3 NFT collection, which debuted in June 2022. Reports reveal that the brand is introducing a Web3-enabled loyalty program, transforming NFT ownership into a dynamic engagement experience that offers rewards and collaborative opportunities.

Evolving NFT Experience: Holders of the brand's exclusive "Genesis Pass" UNDW3 (pronounced "underwater") NFTs now have the ability to transform these digital assets into interactive UNDW3 Cards. By linking their wallets to a dedicated platform, NFT owners can partake in "creative sessions, contests, video games, and interactive dialogues," as reported by CoinDesk. Moreover, active participation on the platform garners rewards, in the form of points that progressively enhance the cards' functionalities and attributes.

Empowering Co-Creation: The UNDW3 website encapsulates the vision, inviting NFT holders to embark on an interactive journey. "Experience a new interactive UNDW3 adventure and evolve your Lacoste UNDW3 Card," it proclaims. Each step in this immersive experience is intertwined with the holder's commitment. The platform promises quests, engagements with the brand, and access to exclusive benefits tied to NFT chapters.

Catalyzing Consumer Collaboration: Catherine Spindler, Deputy CEO of Lacoste, underscores the brand's pioneering spirit in this endeavor. She emphasizes the aspiration to use blockchain technology as a conduit for a more inclusive and immersive digital realm. This venture bridges the gap between brand and customer, fostering a co-creative process that invites consumers into the heart of brand innovation.

New Era of Engagement: Lacoste's initiative resonates with the broader trend of integrating NFTs into dynamic loyalty programs. The power of Web3 technologies enables brands to connect with communities in multifaceted and intricate ways. The conventional notion of NFTs as mere collectibles has evolved into an avenue for multifunctional, experiential interactions. This transition reflects the changing dynamics of brand-consumer relationships, showcasing the transformative potential of NFTs beyond their monetary value.